Writing about growth, not trends
- Website Conversion
Why most business websites do not generate leads
Traffic is rarely the first problem. Clarity, evidence and the next step usually are. A practical framework for diagnosing a website that gets visitors but no enquiries.
2026-01-14 · 7 min read
- Website Strategy
What actually belongs above the fold
The first screen has one job: let the visitor decide whether to keep reading. Here is a practical checklist that works on both mobile and desktop.
2026-02-03 · 5 min read
- Lead Generation
Instrumenting a website so you know where leads come from
A minimal, privacy-conscious event and attribution setup that answers the only question that matters: which channel produces conversations?
2026-03-11 · 8 min read
- Business Growth
Performance is a conversion feature, not a technical detail
How LCP, INP and CLS map onto real user behaviour, and the handful of changes that usually deliver most of the improvement.
2026-04-08 · 6 min read
- Sales
Ethical conversion psychology: what to use and what to refuse
Clarity, specificity, fluency and risk reduction improve results without manipulation. Fake urgency and manufactured scarcity do not belong on a credible business website.
2026-05-19 · 6 min read
- SEO
SEO foundations to fix before writing any content
Unique metadata, crawlable structure, sensible URLs, internal links and structured data. The unglamorous work that makes content worth publishing.
2026-06-24 · 7 min read
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