Improve
Conversion Optimization
Improvement work on pages that already receive traffic: diagnose where attention is lost, form a hypothesis, change one meaningful thing, and measure the effect.
Outcomes
- Evidence-based changes instead of opinion
- Documented hypotheses and results
- Compounding improvement over time
What's included
- Behaviour and funnel analysis
- Heuristic conversion audit
- Prioritised improvement backlog
- Implementation and measurement
How it runs
- 01Discover
- 02Strategy
- 03Design
- 04Build
- 05Launch
- 06Improve
FAQ
Questions about conversion optimization
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